Hosting events for coworking spaces brings about many benefits. The secret behind the genius of coworking spaces is not the venue itself but the crowd that enjoys the space. Sure, people come to these places because of the amenities. However, they stay because they meet many like-minded people and fellow professionals.
The next question is, why should you host coworking events? Let’s go over some of the most beneficial reasons for hosting coworking events.
According to the Second Global Coworking Survey, there is a growing demand for events at coworking spaces worldwide. It is estimated that around 7,000 of these events are scheduled each month, with professionals asking for more.
The type of events ranges from book readings to career-improving workshops. Everything under the sun is explored – and it’s a great way to launch a new product or introduce your services to potential customers.
Statistics from the survey above also show us that people who join a coworking space tend to network professionally with at least two to three beneficial connections in two months. It’s a great way to expand your professional network and find career opportunities and advancement.
After trying it several times, some professionals used to work exclusively from home and move to coworking spaces. The socialization and atmosphere brought about in this work environment reels in many professionals.
In addition, when coworking events are hosted at the local level, you expand your reach to a market you couldn’t have connected with otherwise.
A lot of coworking spaces are located near central places of interest, which are easily accessible. When you set up shop in one of these offices, you have easy access to parking lots, cafes, business centers, and other essential facilities.
They’re strategically located so you can reach out to more people quickly and efficiently. It’s a great way to convince professionals because they don’t have to go far to attend your event. They can attend the event right after work hours.
When you host coworking space events, you access the latest technology that benefits the modern professional. For example, these locations are usually equipped with fiber-speed internet. In addition, they typically have installed video conferencing equipment, so you don’t have to worry about bringing your microphones, projectors, and monitors.
Remember that coworking spaces are business centers themselves. They will have all the essential equipment and amenities to provide presentations and have meetings —no need to rent tables and chairs. If you need to print handouts for the event, they will usually have the necessary equipment for that as well. You only need to bring your computer and flash drive for your presentation.
Hosting events at coworking spaces is a smart choice because the facilities are geared toward comfort. So expect the tables, lighting, chairs, and even the decor to fit the tastes of your guests. Sure, some of the themes of these office spaces may be different – some are ultra-modern while others have a quirky flare. But all of the amenities are geared toward improving one’s productivity, which is a win/win for everyone attending your event.
Some coworking spaces even have an in-house cafe or a restaurant adjacent to the site. You can collaborate with these coworking spaces to provide refreshments during your event.
After covering the benefits of hosting events for coworking spaces, you might be wondering what type of events one can have at these locations. We already mentioned some of them, like product presentations or outreach events that you can use to improve brand awareness. But you can do more to create elaborate events that attract more people.
Here are some suggestions:
Coworking events provide professionals from various industries with flexible options and enable them to network, socialize and exchange ideas in a collaborative and comfortable environment. In addition, hosting events allows you to reach out to communities and professionals in new and exciting ways.
Cross Campus offers coworking spaces for smaller or larger teams and individual private spaces. Strategically located in South Bay, at Cross Campus, you can host dynamic events and enjoy creative workspaces.