We've all experienced that moment when we're shopping and our favorite song comes on, and suddenly we're singing out loud until we get caught by a passerby. Or maybe that's just us? In this month's Member Spotlight, we interviewed the creative director of Imagesound Group, Andrew Wintner. He and his team work out of our Downtown LA location and create sound experiences that give retail and leisure brands their unique vibe.
Q: In one sentence, describe who your company is and what you do.
Q: What is the problem you're solving?
A: We help brands understand the power and influence that music can have.
Q: What brought your company to Los Angeles, and what do you like about the startup ecosystem here?
A: We’ve been in business for almost 15 years so while we certainly aren’t a start-up anymore, there is a great sense that our Los Angeles team has the freedom and creativity. Our parent company is based in the U.K. (with additional satellite offices in Dubai and China) and we had a small team in Vancouver. The company really wanted to make an impact in the U.S. market so we relocated the office to Los Angeles. For us, being in Los Angeles is great as we are able to be in the global center of the music world and experience so much live music and awareness of emerging talent. In addition, we are able to interact with so many existing and potential clients that have properties here, so it’s an added benefit.
Q: How has being a part of the Cross Campus community helped you or your business grow?
A: We really enjoy the community and vibe of Cross Campus. We’ve had a few conversations with companies about ways to work together, and we're lucky enough to work directly with Cross Campus on redesigning the music profile playing at our location.
Q: What are some of the characteristics of people that have been successful at your company?
A: In our business, you need to be able to separate your personal music taste from what is right for brands and customer experience. Being able to identify that and design around it is a huge reason our music team is so successful. And being a good partner in any way that is needed. No matter what industry you work in, we all touch hospitality - taking care of people/clients, doing whatever is needed to come through for a client’s needs. And that is something I think we do really well.
Q: Who do you respect the most, and why?
A: Aside from the various incredible industry leaders I have worked for in and around nightlife/hospitality, I would have to say my mother. The fact that she put up with me all these years makes her deserving of all of our respect!
Q: Where do you see yourself and your business in 10 years?
A: There are huge shifts happening with many of our clients (hotels vs. airbnb and home sharing, retail stores closing due to online shopping, etc.) as well as with the music industry itself. We land in the middle of branding, music, and technology; the work we do may look different in 10 years, but music as a marketing tool will always be a necessity.