Love and happiness are human necessities and should be at the root of everything we do. In business and the workplace, it's easy to lose sight of those values for the sake of revenue and quantity over quality. But not for LO:LA (London: Los Angeles). Created in 2017, LO:LA is a creative agency with native roots in London, nurtured by the vibrant, collaborative culture of Los Angeles. The agency is fueled by the mantra "Made with Love" and guiding client partners towards the "Pursuit of Happierness." Their client partners include Cycle Gear, Fleming’s Prime Steakhouse & Wine Bar, GRRRL, Halo Circus, Souplantation, Sweet Tomatoes, The Creative Coalition, and Total Wine and More. We sat down with Founder and CEO Nick Platt to learn more about his award-winning agency.
Q. In one sentence, describe what your company does.
A. LO:LA (London Los Angeles) is a boutique creative agency, creating brand experiences that make people feel, think, and do things—lovely things.
Q. What is the problem you're solving?
A. Unlike bigger, more bloated agencies, we believe "Do > Talk." For too long, clients have paid too much money for too little work. We want to bring big agency expertise to people for a price that’s nimble and fair.
Q. What brought your company to Los Angeles, and what do you like about the startup ecosystem here?
A. We were drawn to LA by the amazing creative culture that exists here. That is only elevated and magnified by the startup culture we feel here at Cross Campus. The creatives in Los Angeles are diverse and scrappy, so we were able to assemble a team comprised only of those who will go the extra mile to make something great.
Q. Cross Campus's motto is #worklifebalanced. How does your team stay #worklifebalanced?
A. At LO:LA, work-life balance is personified by the "Pursuit of Happierness." Internally and externally, from our clients, to our clients’ customers, to our team, we believe everyone deserves to be a little happier. LO:LA covers 98.5% of our people’s health insurance (the closest we could get to the National Health Service). We also pay $65 a month towards gym membership. To support our company culture, we just had our First Annual Sand Castle Building Competition. We want everyone to feel happier in mind, body, and spirit.
Q. What has been your most satisfying moment in business?
A. We are only 18 months old, and I think watching this thing grow and start to take shape really is the culmination of everything I’ve learned and understood from business. I’m really excited to see how LO:LA matures.
Q. Talk about a time you or your team failed at a goal you needed to achieve.
A. It’s hard, and unrealistic, to say "we don’t fail" because we’re human. (Although, I’d really like to!) Generally speaking, even when we succeed we’re always looking for ways to improve and best ourselves for the next go ‘round. Recently, I learned to not be afraid to give transparent criticism and direction. I needed to resist the temptation to do the task myself, so as to empower the team to think objectively and fulfill the task.
Q. What are some characteristics of people who have been successful at your organization?
A. The success of people boils down to the same things: being curious, brave, honest, original, and real.
Q. If your company was a Star Wars character, who would it be and why?
A. Obi-Wan Kenobi. The character is everything we aspire to be. We’re knowledgeable about things beyond our young years, have seen a few things that help us bring balance to our clients, and just have a lovely accent like Sir Alec Guinness, and maybe like Ewan McGregor.
Q. Who do you respect the most, and why?
A. There are lots of people we respect in our industry and beyond, but being able to take a leaf out of Sir Richard Branson’s book every now and again is great. He epitomizes the entrepreneurial spirit. The ability to apply creative solutions to all aspects of business is extremely powerful.
Q. Where do you see yourself and your organization in 10 years?
A. In 10 years, I hope our POV on the industry and the work we are doing becomes recognized and sought out. At the end of the day, we love what we do and feel it’s a refreshing approach to marketing.
Learn more about LO:LA here.
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