Topic: Pivot or Die: Startup Lessons for Innovators
On Day One, your startup is a series of untested hypothesis. As Steve Blank famously says, "entrepreneurs need to get outside of the building for facts because only opinions lay inside." No business plan survives customer contact because odds are, one or more of your assumptions will be wrong.
A pivot may mean you changed your customer segment, your channel, revenue model/pricing, resources, activities, costs, partners, customer acquisition – lots of other things than just the product.
Mauro will share how he went into the field to test assumptions and gain customer insights. Learn how he practiced customer development for his startup and how the process changed when he pivoted from software to hardware. (Yes, you can do lean startups for hardware).
If you are working at a startup or at a large company that it looking to stay competitive, Mauro's lean startup stories from the trenches will inspire and empower you to achieve success faster.
For over 20 years, Pete Mauro has brought innovative products to market for emerging platforms and frontier technology. He is a lean startup expert who has spent equal time at venture backed startups and Fortune 100 companies.