Topic: The Future of Augmented Reality
Until recently, augmented reality has been the stuff of science fiction. In 1956, Philip K. Dick’s “The Minority Report” predicted the coming of AR as literally being able to have information at your fingertips. Like Dick’s AR display, the 1977 hologram image of Princess Leia in Star Wars is now a reality. That said, the first appearance of AR actually goes back to 1862 and the concept of Pepper’s Ghost, an illusion effect made for amusement parks and museums. In the early 1950’s, Pepper’s Ghost was used in the early development of the teleprompter.
Since then, advances in both AR and virtual reality have progressed from military uses in the 80’s such as the virtual training cockpit to today’s consumer wearables and mobile apps. The trend of heavy investment in augmented reality by Google, Apple, and Facebook are indicative that distinct from VR, AR benefits from a pre-existing install base of smartphones and is not dependent on external display systems. According to Deloitte, AR stands to potentially be marketing’s next trillion-dollar business with annual revenues expected to be almost $700 billion by 2025.
Ziggy Kormandel, Founder/CEO of Augmently
Sagi “Ziggy” Kormandel has been an accomplished art director, creative director, 3D consultant, and digital marketer since the “dot com boom” starting in 1995. He began his career in visual entertainment as an art director with clients including many Fortune 500 and 100 companies like Universal, Nestle, Warner Brothers, and Nike.
In 2014, Ziggy founded Augmently with ISBX as its development partner. The company is not only a service provider, but a creative agency that has delivered winning campaigns for many global brands. With its patented AR technology, Augmently has been recognized from Techcrunch to Apple as an innovator with the kind of patented solutions that distinguish the company in the crowded AR marketplace.
Most recently, Augmently has entered the health and wellness sector in partnership with Stayhealthy, a leader in healthcare technology since 1995. In addition to his role at Augmently, Ziggy now serves as President of Stayhealthy where he is driving a number of AR enhanced, app-based healthcare programs and solutions.