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How to Avoid Random Acts of Marketing
Stop wasting time and money on random acts of marketing. Instead, build a marketing strategy - and budget - you can commit to.
Today, marketing decisions carry risk. "Shiny-object syndrome" can rob you of results. You may be ignoring the marketing fuel you already possess inside your company. Your marketing budget may be allocated across too many goals to make a difference in any. What are you doing about it?
Are your marketing resources allocated correctly to deliver the growth you need?
Here are three takeaways for this training:
- Strategy *is* about how you spend marketing dollars. Everything else ( messaging, lead generation , branding, etc.) is tied to that.
- Sequencing - a term I've heard used most often in regard to information processing - applies here. *When* you implement is as important as *what* you implement
- Be "channel agnostic" when you build your marketing strategy and budget.
About Ilene Rosenthal:
Ilene's favorite marketing maxims:
- Marketing is a hungry beast (about marketing spending)
- You can't play golf with everyone (about targeting and segmentation)
- You can't boil the ocean (about unfocused marketing strategies)
CEO of White Space Marketing Group, survivor of 16 years at a global ad agency and two teen girls, Facilitator at the WSMG Strategy Lab.
Company
White Space Marketing Group serves companies with revenue between $10M-$50M with strategy, planning, and implementation. We also conduct a marketing strategy Lab for business owners and leaders in companies of all sizes.
For every company, we make sure to point marketing dollars toward focused strategies that deliver on your definition of success, not ours.
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How to Avoid Random Acts of Marketing
Stop wasting time and money on random acts of marketing. Instead, build a marketing strategy - and budget - you can commit to.
Today, marketing decisions carry risk. "Shiny-object syndrome" can rob you of results. You may be ignoring the marketing fuel you already possess inside your company. Your marketing budget may be allocated across too many goals to make a difference in any. What are you doing about it?
Are your marketing resources allocated correctly to deliver the growth you need?
Here are three takeaways for this training:
- Strategy *is* about how you spend marketing dollars. Everything else ( messaging, lead generation , branding, etc.) is tied to that.
- Sequencing - a term I've heard used most often in regard to information processing - applies here. *When* you implement is as important as *what* you implement
- Be "channel agnostic" when you build your marketing strategy and budget.
About Ilene Rosenthal:
Ilene's favorite marketing maxims:
- Marketing is a hungry beast (about marketing spending)
- You can't play golf with everyone (about targeting and segmentation)
- You can't boil the ocean (about unfocused marketing strategies)
CEO of White Space Marketing Group, survivor of 16 years at a global ad agency and two teen girls, Facilitator at the WSMG Strategy Lab.
Company
White Space Marketing Group serves companies with revenue between $10M-$50M with strategy, planning, and implementation. We also conduct a marketing strategy Lab for business owners and leaders in companies of all sizes.
For every company, we make sure to point marketing dollars toward focused strategies that deliver on your definition of success, not ours.
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