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Sustainable Brands Presents A Year in Purpose: The Top 10 Trends of 2020

December 15, 2020
10:00 am
-
11:00 am
Cost:
Online
-------------------
Click below for details
TICKETS
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Overview

2020 will certainly go down in history as a year like no other. Yet, in a time of uncertainty and unrest, one thing has remained resoundingly clear: Purpose and stakeholder-centered business remains the critical, go-forward strategy. 2020 has only accelerated this notion.

As the year draws to a close, Porter Novelli evaluated the past 365 days’ worth of Purpose-driven campaigns, initiatives and announcements to bring you the Top 10 Trends of 2020. Join us as we examine what trended in 2020, the implications for businesses and what’s on the horizon for 2021.

What You Will Learn

In this webinar, attendees will be presented with these takeaways:

  • Uncover 2020's trends in the Purpose-led marketplace
  • Gain insight into the business implications of Purpose, especially in crisis
  • Find out what 2021 could hold for us

Additional Resources

Speakers

Whitney Dailey
Whitney Dailey
Vice President, Marketing, Research & Insights
Porter Novelli

With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications. For nearly nine years, Whitney has led the development of the agency’s award-winning research, such as the 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations) and 2019 Porter Novelli/Cone Gen Z Purpose Study.

Kate Cusick
Kate Cusick
Chief Marketing Officer
Porter Novelli

Kate Cusick brings 15 years of integrated communications experience to her role as Porter Novelli’s CMO and Director of Global Business Development. ​


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For discounts and early access to hundreds of events like this every year, become a member of Cross Campus and join our community of 2,500+ creative professionals. Learn more

Sustainable Brands Presents A Year in Purpose: The Top 10 Trends of 2020

Sustainable Brands Presents A Year in Purpose: The Top 10 Trends of 2020

Overview

2020 will certainly go down in history as a year like no other. Yet, in a time of uncertainty and unrest, one thing has remained resoundingly clear: Purpose and stakeholder-centered business remains the critical, go-forward strategy. 2020 has only accelerated this notion.

As the year draws to a close, Porter Novelli evaluated the past 365 days’ worth of Purpose-driven campaigns, initiatives and announcements to bring you the Top 10 Trends of 2020. Join us as we examine what trended in 2020, the implications for businesses and what’s on the horizon for 2021.

What You Will Learn

In this webinar, attendees will be presented with these takeaways:

  • Uncover 2020's trends in the Purpose-led marketplace
  • Gain insight into the business implications of Purpose, especially in crisis
  • Find out what 2021 could hold for us

Additional Resources

Speakers

Whitney Dailey
Whitney Dailey
Vice President, Marketing, Research & Insights
Porter Novelli

With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications. For nearly nine years, Whitney has led the development of the agency’s award-winning research, such as the 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations) and 2019 Porter Novelli/Cone Gen Z Purpose Study.

Kate Cusick
Kate Cusick
Chief Marketing Officer
Porter Novelli

Kate Cusick brings 15 years of integrated communications experience to her role as Porter Novelli’s CMO and Director of Global Business Development. ​


Tuesday
,
December 15, 2020
10:00 am
-
11:00 am
|
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Cost:
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